Robyn Lofton, B.S., BC-HIS
Owner & Lead Practitioner
Robyn Lofton, B.S., BC-HIS, is the Owner and Lead Practitioner of Hearing Associates of Las Vegas. As a Board Certified Hearing Instrument Specialist with over two decades of experience in hearing healthcare, Robyn is passionate about helping individuals reconnect with the people, sounds, and experiences that matter most through personalized hearing and tinnitus care.
Robyn chose a career in hearing healthcare because of the profound impact better hearing can have on a person’s quality of life. Throughout her career, she has remained committed to providing compassionate, individualized care while utilizing the latest advancements in hearing technology and tinnitus treatment. She believes that successful hearing care extends far beyond fitting hearing aids and requires listening, education, trust, and long term support.
In addition to her extensive experience in hearing loss treatment and hearing aid technology, Robyn has developed specialized expertise in tinnitus management. She has completed advanced training in Tinnitus Retraining Therapy (TRT) and is a certified Lenire provider, allowing her to offer comprehensive tinnitus treatment options in her clinics to patients seeking relief from chronic tinnitus symptoms.
As the owner of multiple hearing healthcare practices across Nevada and Arizona, Robyn takes great pride in leading a team that prioritizes exceptional patient care and life changing outcomes. Her greatest professional satisfaction comes from helping patients regain confidence, reconnect with loved ones, and improve their quality of life through better hearing and communication.
Robyn is committed to lifelong learning and continually pursues advanced education and training to ensure her patients have access to the latest innovations in hearing and tinnitus care. She is passionate about expanding access to specialized hearing and tinnitus services throughout the Southwest while maintaining the personalized, family focused approach that defines her practices.
Outside of the office, Robyn enjoys traveling, building LEGO sets, spending time with family, and creating content with her beloved four legged fur baby, Rella, a tiny Parti Yorkie who has become a favorite among patients and followers alike. She and her husband, Lionel, share a passion for building businesses that positively impact the communities they serve.
Robyn looks forward to helping you hear better, communicate more confidently, and enjoy life’s most important moments.
Lionel Lofton
Owner | Director of Operations
Lionel Lofton is the Co Owner of Hearing Associates of Las Vegas, where he is dedicated to creating an exceptional experience for every patient and family who visits the practice. With a passion for helping others and a commitment to outstanding service, Lionel plays an integral role in ensuring that patients feel welcomed, supported, and cared for throughout their hearing healthcare journey.
Lionel believes that hearing healthcare is about much more than technology. It is about restoring connections, strengthening relationships, and helping people remain active participants in the moments that matter most. He takes great pride in building meaningful relationships with patients and creating an environment where every individual feels heard, valued, and respected.
As a business owner, Lionel has helped grow Hearing Associates of Las Vegas into one of the region’s leading hearing healthcare practices while maintaining the personalized, family oriented approach that has always been at the heart of the organization. His dedication to patient care, community outreach, and operational excellence has played an important role in the continued growth and success of the practice.
Patients appreciate Lionel’s friendly personality, genuine compassion, and commitment to ensuring every experience exceeds expectations. He believes that trust, empathy, and human connection are the foundation of exceptional healthcare and strives to make every patient feel like part of the family.
Outside of work, Lionel enjoys traveling, exploring new destinations, spending time with family, and cheering on his favorite team, the Vegas Golden Knights. He and his wife, Robyn, share a passion for entrepreneurship, community involvement, and creating businesses that make a meaningful impact on the lives of others.
Lionel looks forward to welcoming you to Hearing Associates of Las Vegas and helping ensure your experience is comfortable, positive, and memorable.
Dr. Shelby McCann, Au.D., CCC-A
Doctor of Audiology
Dr. Shelby McCann, Au.D., CCC-A, is a licensed Doctor of Audiology who is passionate about helping patients improve their hearing, communication, and overall quality of life. She is committed to providing compassionate, patient centered care and believes that every patient deserves personalized treatment tailored to their unique hearing needs and goals.
Dr. McCann earned her Doctor of Audiology degree and has dedicated her career to helping individuals of all ages overcome hearing challenges and reconnect with the people and experiences that matter most. She combines advanced diagnostic testing, evidence based treatment approaches, and the latest hearing technology to develop comprehensive hearing healthcare solutions for each patient she serves.
In addition to treating hearing loss, Dr. McCann has a special interest in tinnitus management and advanced tinnitus treatment options. She works closely with patients experiencing tinnitus to develop individualized treatment plans designed to reduce the impact of tinnitus on their daily lives and improve overall well being. Her compassionate approach and commitment to ongoing education ensure that patients receive the highest level of care and access to the latest treatment advancements.
Patients appreciate Dr. McCann’s warm personality, attention to detail, and ability to explain complex information in a way that is easy to understand. She believes that successful hearing healthcare is built on trust, education, and long term partnerships with her patients and their families.
As a lifelong learner, Dr. McCann remains committed to continuing education and staying at the forefront of advancements in audiology, hearing technology, and tinnitus treatment. Her goal is to help every patient achieve their best possible hearing and enjoy a more connected, confident life.
Outside of the office, Dr. McCann enjoys spending time with family and friends, exploring new experiences, and maintaining an active lifestyle. She is passionate about helping others and takes great pride in making a meaningful difference in the lives of her patients every day.
Dr. McCann looks forward to helping you achieve better hearing and improved quality of life through personalized, compassionate hearing healthcare.
Melissa Patton, BC-HIS
Board Certified Hearing Instrument Specialist
Melissa Patton, BC-HIS, is a Board Certified Hearing Instrument Specialist and Lead Practitioner at Hearing Associates of Las Vegas. She is passionate about helping patients reconnect with the people, sounds, and experiences that make life meaningful. With years of experience in hearing healthcare, Melissa is dedicated to providing personalized care and developing hearing solutions that fit each patient’s unique lifestyle and goals.
Melissa chose a career in hearing healthcare because of the profound impact better hearing can have on a person’s quality of life. She finds tremendous fulfillment in helping patients improve their communication, strengthen relationships with loved ones, and regain confidence through better hearing. Her commitment to patient care and exceptional outcomes has made her a trusted provider for countless individuals and families throughout the Las Vegas community.
As a lifelong learner, Melissa is continually pursuing educational opportunities and advanced training within the hearing healthcare field. She believes that there is always something new to learn, whether from a patient, a colleague new to the profession, or a seasoned expert with decades of experience. This dedication to growth allows her to provide the highest level of care while staying current with the latest advancements in hearing technology.
Melissa’s goal is to make a meaningful impact on as many lives as possible through compassionate, patient centered hearing care. Patients appreciate her warm personality, attention to detail, and genuine commitment to helping them achieve their best hearing outcomes.
Outside of the office, Melissa enjoys home décor, shopping, and spending time outdoors, whether relaxing at the beach or exploring the mountains. She is also a devoted Kansas City Chiefs fan and a lifelong dog lover.
Alice Penny Lilly, BC-HIS
Board Certified Hearing Instrument Specialist
Penny Lilly is a Board Certified Hearing Instrument Specialist who is passionate about helping people reconnect with the sounds and relationships that matter most. A Las Vegas native, Penny has dedicated her career to improving the lives of individuals with hearing loss through personalized hearing healthcare and compassionate patient care.
After graduating from college in 2016, Penny began working in the hearing healthcare field and quickly discovered her passion for helping patients experience the life changing benefits of better hearing. She enjoys building lasting relationships with her patients and takes pride in guiding them through every step of their hearing journey.
Known for her patience, empathy, and attentive listening skills, Penny believes that every patient deserves to be heard and understood. Her favorite part of her work is seeing how improved hearing can strengthen communication with family and friends and enhance overall quality of life.
Throughout her career, Penny has helped develop training programs for new team members and remains committed to providing exceptional care to every patient she serves. Her guiding philosophy is simple: always listen to the patient.
When she’s not helping patients, Penny enjoys sewing and crafting, cheering on the Vegas Golden Knights, spending time with her Shichon, DC, and supporting causes that give back to veterans.
Penny looks forward to helping you hear your best and stay connected to the people and moments that matter most.
Stephanie Sanchez, B.S.
Patient Care Coordinator | Insurance Specialist
Stephanie Sanchez is a dedicated Patient Care Coordinator and Insurance Specialist who is passionate about creating a welcoming and supportive experience for every patient who walks through the doors of Hearing Associates of Las Vegas. With a strong background in patient care and insurance coordination, Stephanie takes pride in ensuring that each patient’s journey is as smooth, comfortable, and stress free as possible.
Stephanie discovered her passion for healthcare at a young age and has always been drawn to careers where she can make a meaningful impact on people’s lives. After earning her bachelor’s degree from Nevada State College, she pursued a career in patient care, where she found fulfillment in helping individuals navigate their healthcare experiences with compassion and confidence. As the Insurance Specialist for Hearing Associates of Las Vegas, Stephanie works closely with patients to help them understand their hearing benefits, insurance coverage, and financing options, ensuring they feel informed and supported every step of the way.
As a Patient Care Coordinator, Stephanie enjoys knowing that every day she has the opportunity to help someone. Patients and colleagues appreciate her positive attitude, adaptability, attention to detail, and willingness to assist wherever needed. She believes that one of the most valuable lessons she has learned throughout her career is to focus on changing the situation, not the person, an approach that allows her to provide thoughtful, personalized support to every patient she encounters.
Lisa Garcia
Patient Care Coordinator
Lisa Garcia is a dedicated Patient Care Coordinator who is passionate about helping patients feel supported, informed, and cared for throughout their hearing healthcare journey. With years of experience in patient care and practice administration, Lisa takes pride in creating a welcoming experience and ensuring that every patient receives the personalized attention they deserve.
Lisa chose a career in healthcare because of her desire to help others and make a meaningful difference in people’s lives. She finds great fulfillment in building relationships with patients and assisting them as they navigate the process of improving their hearing and communication. Her compassionate approach, attention to detail, and commitment to exceptional service help create a positive experience for patients and their families.
As an experienced member of the Hearing Associates of Las Vegas team, Lisa plays an important role in coordinating patient care, supporting providers, and helping ensure that each patient’s experience is seamless from beginning to end. Patients and colleagues appreciate her warm personality, strong organizational skills, and willingness to go above and beyond to help others.
Lisa believes that listening, empathy, and genuine human connection are essential to providing outstanding patient care. She is committed to continuing her professional growth while helping patients feel comfortable, confident, and supported throughout their hearing healthcare journey.
Outside of work, Lisa enjoys spending time with family and friends, exploring new experiences, and finding opportunities to connect with and support those around her.
Lisa looks forward to helping make your experience at Hearing Associates of Las Vegas welcoming, comfortable, and positive from your very first interaction.
Gloria Soriano
Patient Care Coordinator
Gloria Soriano is a dedicated Patient Care Coordinator and Referrals Specialist who is passionate about helping patients navigate their healthcare journey with compassion, efficiency, and personalized attention. With a strong commitment to improving patient outcomes, Gloria takes pride in creating a positive experience for every individual who walks through the door.
Drawn to the medical field by her desire to help others and make a meaningful difference in people’s lives, Gloria brings a patient first approach to everything she does. She is known for her strong problem solving skills, ability to adapt quickly, and dedication to ensuring patients feel comfortable, supported, and cared for throughout their treatment experience.
Throughout her career, Gloria has developed valuable expertise in patient care coordination and referrals management. She takes particular pride in providing direct patient support and comfort while helping patients and their families navigate the healthcare process with confidence.
Gloria believes that prioritizing personal well being and meaningful patient relationships leads to the best outcomes for both patients and providers. Her focus, experience, teamwork, and commitment to helping others make her an invaluable member of the Hearing Associates of Las Vegas team.
Outside of work, Gloria enjoys hiking and scrapbooking, spending time with her husband and two sons, cheering on the Las Vegas Raiders and Vegas Golden Knights, and caring for her beloved Basset Hound, Angela.
Gloria looks forward to helping make your experience at Hearing Associates of Las Vegas as comfortable and seamless as possible.

Robyn Lofton
B.S. – BC-HIS
Owner & Lead Practitioner
Robyn is a Nationally board-certified hearing Instrument Specialist passionate about bringing her patients back to a world of better hearing. Her approach is straightforward: treat patients how they want to be treated. Robyn and her entire team focus on patient care, which is often missing in an era of corporate chains and big healthcare conglomerates. Patients appreciate the personal approach that her local, family-owned hearing care practice provides.
Robyn has often been told her smile is infectious! In her spare time, Robyn enjoys spending time with her husband, Lionel, and their dog.
Affiliations
- Member of the TRT Association – Tinnitus & Hyperacusis Center

Lionel Lofton
Owner & Director of Business Operations
Lionel, co-owner with Robyn, is the engine that drives the business part of our practice. Patients know him because he eagerly takes that extra step to ensure your experience at Hearing Associates of Las Vegas is positive and memorable. Born and raised in Las Vegas, Lionel enjoys giving back to the community, and he is our ambassador to senior communities, assisted living, and senior events. Fun and outgoing, Lionel loves to meet and interact with new people daily.
Lionel loves watching sports and spending time with his wife, Robyn, and their dog when not at work. He generously gives his time to youth church programs and gives back when he can.

Shelby McCann, AuD, CCC-A
Doctor of Audiology
Shelby is our lead audiologist with a passion for hearing health and wellness. She began her journey in the hearing loss community as she watched her grandparents struggle with hearing issues and later her sister. She found interest in hearing aids as small devices significantly impacting someone’s life. Shelby graduated from the University of Minnesota and later earned her Doctorate at the University of Wisconsin-Madison. As a Doctor of Audiology, she is privileged to assist the community with hearing health and VA compensation and pension claims.
When she’s not working, you’ll find her enjoying quality time with her husband, David, and their son Matthew, who’s six years old (with another little one on the way this Thanksgiving!). Their family wouldn’t be complete without their furry friend Maddie, an 11-year-old Goldendoodle.
Shelby is a sports enthusiast who cheers on the Wisconsin Badgers and the Vegas Golden Knights. But beyond sports, she’s deeply passionate about raising awareness for rare hematology disorders like Hemophilia B, which her son Matthew bravely battles.
In her free time, she volunteers at Matthew’s school, Faith Lutheran Academy, and continues her education through online CEUs to stay at the top of my field. Audiology wasn’t always her plan, but after witnessing the impact of hearing loss on my family, she found her calling in helping others hear better and live fuller lives.

Melissa Patton, BC-HIS
Hearing Instrument Specialist
Melissa is the hearing instrument specialist and brings rich experience in the hearing aid world to our team. She began her career as a path to help people regain their sense of hearing and enhance their quality of life. When she’s not focused on her career as a Hearing Care Provider, she can explore my favorite hobbies: home décor, shopping for unique finds, and embracing the great outdoors – from the serene beach to the majestic mountains. Her life is also brightened by the presence of my furry friend, a miniature Beagle who shares my love for all things canine.
Melissa stands out by combining her genuine care for patients with her commitment to staying at the forefront of industry advancements. Her unique blend of empathy and expertise allows her to provide top-notch care.

Stephanie Sanchez
B.S.
Hearing Technician Assistant
Stephanie brings great experience and exceptional patient care that fits right in with our Hearing Associates of Las Vegas team. A graduate of Nevada State College, Stephanie started in the audiology field at a young age, and she has always focused on providing patients with the highest level of care possible. Stephanie is always focused on learning and expanding her expertise in audiology.
Stephanie is our world traveler, as she loves to visit new places. Stephanie is a die-hard Lakers, Golden Knights, and Las Vegas Raiders fan. When Stephanie isn’t sharing her positivity throughout the office, you’ll find her kicking back with a good book and spending time in the park.

Lisa Garcia
Patient Care Coordinator
Lisa assists with patient care. She manages the front desk and welcomes our patients with a warm smile and friendly demeanor. Lisa brings her skill set to empowering patients by improving their hearing and helping them identify the best hearing solutions for their needs.
She is a team player and a valuable member of the Hearing Associates of Las Vegas family thanks to her outgoing nature and love for communicating with patients to find the best care they need.
In her spare time, Lisa enjoys crafting, Scentsy, and spending time with her dogs and children.